Brand discovery process
The process involves input for a high-level strategy from our various specialists aiming to deliver support and drive all the marketing and brand awareness initiatives. Based on the approval of the brand discovery strategy, a brand identity manual will be developed that will contain your brand CI (logo, stationary if applicable, font usage, visual rules, packaging design). This document will in part be driven by the brand strategy.
What you will receive
|Competitor and market analysis
We conduct a situational analysis of how you stack up against your competitors.
|Brand & style guide
Your brand and visual rules and direction to ensure consistency.
|High-level marketing strategy
Omni-channel approach to what we believe will achieve your marketing goals and access your target audience.
Building a business can be tough; running a firm can become just as overwhelming. Some challenges require intrinsic resolutions that can only be gained by discussing these issues with subject matter specialists. The current fast pace of the world creates challenges with deciding where to prioritise. Consulting can provide fresh perspectives on a particular subject that can save time, money and avoid possible setbacks.