Plug-in Agency

Strategy

Brand discovery process

The process involves input for a high-level strategy from our various specialists aiming to deliver support and drive all the marketing and brand awareness initiatives. Based on the approval of the brand discovery strategy, a brand identity manual will be developed that will contain your brand CI (logo, stationary if applicable, font usage, visual rules, packaging design). This document will in part be driven by the brand strategy.

What you will receive

Competitor and market analysis
We conduct a situational analysis of how you stack up against your competitors.
Brand & style guide
Your brand and visual rules and direction to ensure consistency.
High-level marketing strategy
Omni-channel approach to what we believe will achieve your marketing goals and access your target audience.
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Consulting

Building a business can be tough; running a firm can become just as overwhelming. Some challenges require intrinsic resolutions that can only be gained by discussing these issues with subject matter specialists. The current fast pace of the world creates challenges with deciding where to prioritise. Consulting can provide fresh perspectives on a particular subject that can save time, money and avoid possible setbacks.

Business models and development

Gerhard Muller		 Experienced Director with a demonstrated history of working in the accounting industry. Skilled in Negotiation, Business Planning, Customer Relationship Management (CRM), Asset Management, and Management Control. Completed a BA (hons) focused in Business Management from University of Lincoln.
Investment and funding

Iwan Campher		 Experienced Wealth Manager with a demonstrated history of working in the financial services industry. Skilled in Banking, Commercial Banking, Investment Advisory, Estate Planning, and Financial Advisory. Strong finance professional with a Postgraduate Diploma in Financial Planing Law (Certified Financial Planner – CFP) focused in Financial Planning and Services.
Marketing and brand strategy

Anschke de Beer		 Strategic thinker with experience in helping businesses capture the attention of distracted consumers and stand out from competitors. High energy level and a competitive streak, I combine marketing experience, branding expertise, in-depth knowledge of channels and relationships with top content creators to provide a full-service aligned with a growth-focused organization.
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