Social media Packages

Social Media Process

An important aspect of brand awareness, visibility and recognition. It’s also a great way to interact with your customers which contributes towards higher conversion rates and increases brand loyalty, traffic and enhanced SEO rankings.

Content marketing supports the user journey, especially in the consideration phase when research is undertaken by your customer. When learning to understand our customer better, content assists with measuring engagement rates and informs us about which content is performing better and what gets shared.

Four step process

 

Strategy and research
We develop a strategy and plan for your social profiles, along with identifying the right channels for your brand. Research is conducted to determine the best content pillars to guide the creation process.
Content creation
Based on the approved strategy, we roll out a content calendar that involves the written message and visuals to complement each post.
Publish content
Social media content is scheduled according to the approved content calendar a week before the first month.
Report and refine
A monthly report, along with insights, will be sent to provide support by refining the strategy and plan.

Social Media Management

Strategy and research is a once-off task to all social media packages. We develop a strategy and plan for your social profiles, along with identifying the right channels for your brand. Research is conducted to determine the best content pillars to guide the creation process.

Copywriting

Design

Hashtag research

Posting according to your time zone

Community management (during office hours – 24hour revert frame)

• Weekend comments & messages will be attended to on Monday

• Reply to comments & messages

• Joining relevant social groups (sharing the appropriate post to groups once a week)

• Inviting potential clients to your page (leads received from post likes and comments) Reporting

• Month end report

• Comments & messages

Social Media Management

Option 1

Facebook and Instagram populated with the same content

Content writing
3 posts per week

Graphics
Yes, Output formats differ depending on content.

Posting
Yes

Community management
Yes

Reporting
Yes

Option 2

Facebook and Instagram populated with the same content

Content writing
5 posts per week

Graphics
Yes, Output formats differ depending on content.

Posting
Yes

Community management
Yes

Reporting
Yes

* Community management on generic comments. A support person must be allocated to respond on technical queries via WhatsApp to your Tap community management. A maximum of 50 comments per month. If the amount exceeds the package shall be adjusted with prior consent. A minimum of three-month commitment is required. Prices excludes VAT. Payment required in advance for work to commence.

Social Media Content

Strategy and research is a once-off task to all social media packages. We develop a strategy and plan for your social profiles, along with identifying the right channels for your brand. Research is conducted to determine the best content pillars to guide the creation process.

Copywriting

Design

Hashtag research

Social Media Content

Option 1

Facebook and Instagram populated with the same content

Content writing
3 posts per week

Graphics
Yes, Output formats differ depending on content.

Posting
No

Community management
No

Reporting
No

Option 2

Facebook and Instagram populated with the same content

Content writing
5 posts per week

Graphics
Yes, Output formats differ depending on content.

Posting
No

Community management
No

Reporting
No

* A minimum of three-month commitment is required. Prices excludes VAT. Payment required in advance for work to commence.
Output formats differ depending on the content
Images
Infographics
Poll
Article/Blog
Resharing of relevant content
* A minimum of three-month commitment is required. Prices excludes VAT. Payment required in advance for work to commence.