In our fast-paced society, people are overwhelmed with emails, texts, social media, and of course, so many ads, they are everywhere, and businesses know this. Smart marketers know that potential clients want to be entertained, and wooed, not just presented with boring facts.
Short and compelling animated videos can easily explain concepts, products, and services by breaking them down into simple and attractive motion visuals. Animated explainers are also particularly useful for sharing ideas in a world with short attention spans and a craving for flashy images and content.
Five step process
|Brief & research
Our team of creative marketing specialists will talk with you to learn as much about your product, service, or issue as possible. The process of research also evaluates the market to figure out the best method for putting out the right message.
|Script & concept
The script is a crucial element in creating a killer explainer video. Before a single image is even put into motion for the explainer video, we talk to you to plan the concept.
|Mood & storyboard visual proof of concept
We will send you either, a mood board, storyboard or animated proof of concept that will give you an accurate idea of what the finished video will look like. Depending on your video, this may include text, characters, backgrounds, icons and more. After you sign off, we will create the full story with the final visuals.
|Voice over and animation
The most engaging male or female voices with the right accent are selected from our pool of talent to set the right pace for the animated explainer video. Once the script and storyboard are approved, we move on to putting the words into action.
|Post Production & Revisions
This is the stage that gives the video its final look. Post-production involves the complete process of creating and editing the sound mixing, background music, and graphics, including lower thirds. Once the video is finalized, we send it to you for feedback and make any needed revisions.
Critical areas that determine cost
- Quality of work (how complicated and detailed the animation is)
- Visuals (3D takes much more time and therefore is more expensive than 2D) Illustrations
- Music (custom or stock?)
- Sound FX
- VO artist
- How fast you need it
Higher viewership & more shares
With customers being bombarded with various kinds of online content, they will definitely want to pick something that’s simple, informative and quick to consume. When it comes to consuming content, watching a video is typically more attractive than reading a chunk of text. Vision is our most dominant sense, and a vast majority of people are visual learners. Viewers retain 95% of a message they learn through video as opposed to only 10% when they read through written text. Therefore, visual learning does have a greater impact on the viewer’s mind. The chances of more views and shares increase with the use of animations. This is because we make the videos simpler to understand. People will be encouraged to share animated videos with their friends and co-workers. Thus, they will become your brand’s promoters.
Complex topics can be easily simplified
Animated explainer videos can bring concepts to life in a way that text or live videos can’t. Whiteboard animations are very effective in explaining step-by-step processes in a fun and simple way, grabbing your customer’s attention. They can have a better understanding of your products and services in just a few minutes.
You’re better connected with your customers
Using animated videos for your brand marketing efforts is a great way to connect with customers on a more personal level. Animation makes it simple to exhibit your brand’s unique perspective and personality. It stays in the minds of your customers for longer and results in better recall. One survey found that 91% of consumers are likely to reward brands for their originality. They share the brand among their circles, and 62% are likely to buy from a brand that expresses itself with authenticity. With animated videos, your brand gets an incredible opportunity to be authentic and put forward a unique point of view.
You can answer common questions through animated marketing videos
Animated explainer videos give you a chance to answer queries, address customer concerns and share all product features and benefits before your customers even ask you to. Written content is likely to be ignored or missed, but an animated video can present all details in a short time. You can increase your conversions by as much as 80% by simply putting up a concise explainer video on your website and social media.
Animated videos are cost-effective
Animated videos are cheaper to produce when compared to other types of videos. When you shoot a live-action video, there can be an extensive list of associated expenses. You will have to cast actors, scout for locations, arrange for props and production time, schedule for shooting, and post-production, and the list goes on. Moreover, editing or tweaking the content can be a troublesome job. In the other hand, with an animated video, you can get rid of a lot of this hassle.